We need to:
- identify who is in need
- do effective and appropriate publicity to reach them
- go to where they are, and where they feel comfortable being engaged and learning
- using peer cascade techniques: engaging with the bolder members of a community first and letting the more hesitant see that it is an enjoyable and useful activity.
- be patient and modest in our expectations
Indeed,
We could also maybe find out why people are digitally excluded?e.g. Is it due to a lack of awareness? or have they chosen to avoid (up to a point) the use of Information technology?
Yes Terence. I believe that is called ‘social research’. 🙂